Each month, almost 1 billion individuals use Instagram. It’s the second-most popular social media platform only behind Facebook, and it provides a fashionable and hip platform for your business to engage with prospective clients and build brand exposure.
However, merely taking a photo with your smartphone and publishing it will hardly get you real Instagram followers on your business profile that you need to further promote your brand. In that context, in order to stand out among the billion Instagram monthly users, you must work hard.
This post will provide you with eight practical approaches, ideas, and strategies for marketing your company on Instagram. Let’s get started!
Participate Actively On The Platform
The first rule of any social media strategy is to be something more than a content producer. You must participate. That signifies a couple of things on Instagram:
- Follow other individuals, companies, and influencers.
- Participate in the comment sections of your own and others’ posts.
- Publish amazing material from prospective consumers and mention them in your posts.
Stick To A Single Branded Theme
Branding is an important aspect of content development, and it applies to both social media and your blog (maybe more).
People will feel more at ease with your branding if they can easily identify it. You’ll develop faster, have higher brand awareness, and appear more competent than if you just toss out postings at random.
Create A Hashtag Contest
Instagram hashtag competitions are one of the fastest and easiest methods to gain new Instagram followers while also collecting user-generated content for future usage.
Instagram users are essentially offered an incentive (the possibility to win a gift) in exchange for following your Instagram profile and submitting a photo with a hashtag.
All images tagged with your contest hashtag are instantly added to your event page (this only works with a third-party contest builder). People who submit photos invite their friends and followers to vote on their photos, and the one with the most votes wins the prize.
Incorporate Video Content
This is a tricky situation since the last thing we want you to do is suggest that you publish a video on Instagram if it isn’t up to a specific quality. Poor audio and video quality indicate unprofessionalism more quickly than anything else.
That being said, if your company has invested in making amazing movies (as it should), with a studio, green screen, lapel mic, and good camera, video is the way to go. It generates more interaction than photographs, and, as mentioned previously, nothing signals authenticity and professionalism as quickly as an amazing video.
Use Hashtags With Your Posts
You want your followers and prospective consumers to be able to immediately identify the campaigns or brands in which they are interested, and campaign-specific hashtags are an excellent method to do this. REI has #optoutside, Nike has #justdoit, KitKat has #HaveaBreak, and your company should have its own campaign or brand hashtags.
But this doesn’t mean you should use only your company-specific hashtags. On the contrary, Instagrammers use hashtags to discover the content they’re looking for. Do you want to boost the number of people who see your Instagram posts? In each post, include at least three hashtags (and test using more).
Here are a few hashtag strategies:
- Use popular hashtags that are regularly searched: #tbt, #love, #nofilter, and so forth.
- Use hashtags that are only relevant to your target audience. There will be fewer clicks, but they will be of higher quality.
- Use location-based hashtags to integrate your brand into the community.
Make Sure To Publish High-Quality Images
This should go without saying, but I can’t tell you how many times I see folks who don’t grasp it.
If you want to market your product on Instagram, you should make it as visually appealing as possible. The identical product, filmed in low light with a subpar camera, will not receive a single like.
Quotes have been among the top 3 for the most shareable, engageable, and likable content on social media since 2010. People use social media to be motivated and then share that motivation with their followers.
Some target markets will not respond well to quotations, so not all businesses will continue to succeed with them. However, you might be missing out if you don’t experiment with a few quotation postings now and again.
Let’s face it: you’re hardly the most objective source of information when it comes to your own business. You’ve got a vested stake in its success.
This is what makes testimonials so effective. Not only on social media. Testimonials are an effective component of every sales funnel, from landing pages to your site, commercials, and so forth.
Why wait? Learn how to advertise on Instagram and take advantage of this user-friendly platform to upload photographs of your brand to the social network with a single click. Instagram allows you to reach thousands of individuals in a matter of seconds.